Talking about yourself is lame so I’ll keep this short.
My name is Gianluca.
I grew up in a small town in Northern Italy - a place of dinosaurs and other ancient beasts. One day I came to Los Angeles to make films and ended up staying here. Not only are there dinosaurs and beasts, but also way more sun.
Working in video production in LA comes with some challenges. One is getting used to drink absurd amounts of bad coffee. The other and most difficult one is getting your clients to understand why they need good stories, not just "content".
I believe that a big shift is happening in the way we consume media.
It's easy to get our attention - what's difficult is holding it.
We live in an attention economy. Everybody is fighting for our attention.
We are constantly bombarded with content and feel overloaded with information.
In an age of unprecedented abundance of choice, customers don't want more - they want better. They want stories that connect and resonate with them. Modern businesses need well-crafted, creative storytelling now more than ever.
Storyforma is a passion project I created with other talented humans that believe in changing the current paradigm and making relationships over things. We're on a mission to share useful ideas and help innovative brands thrive by putting their audience and customers first.
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