Promoting Excellence in Youth Soccer
LA Premier FC is a sporting organization with a unique and distinguished focus on leading and guiding young people of all races and economic situations to the destination of a brighter future and a better life.
Their mission is to provide professional and collegiate opportunities for their players and to make a positive impact on players’ lives through soccer.
They asked us to create a video to promote the Boys Development Academy.
The club wanted to distinguish itself from competitors who communicated through traditional "corporate" commercials. Premier was looking for something that felt real and could convey passion, joy, hard work and competition. Another challenge was to work with young kids and have a controlled environment for shooting.
The commercial was shot during live training sesions and games, giving the feeling of being on the field. It received an enthusiastic response from the fans and totaled thousands of views on Youtube and Facebook.