"Strategy is not about adding more and more stuff.
Strategy is about taking stuff away.
Taking away everything, until there’s only one thing left.
One single, powerful thought.
One thought that’s leaner and more efficient than the competition.
That’s what strategy should be"
On Demand Rides
In addition to the home bikes, we also produced and helped launch Spinning Digital, a subscription service consisting of a library of online rides that residential users can stream through their tablet, phone or television.
Let’s get those ideas out of your head and in front of your target audience!